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Monthly Newsletter             Florida Tile, Inc.,    1 Sikes Blvd.,   Lakeland,   Florida  33815         , November  2004

Feature Focus
A Letter from the desk of the CEO


“Back to the future”


 “Our goal at Florida Tile is prosperity for our customers, our investors, and our employees. However you define it, prosperity is easy to talk about, but tough to deliver, especially in today’s ultra competitive marketplace. We will begin to deliver that prosperity by examining what made Florida Tile the number one brand of ceramic tile in the eyes of the consumer, and all of our customers.

 

Part of what made Florida Tile great is it’s wonderful legacy as an independent company conceived and managed by a great entrepreneur, Jimmie Sikes who loved the industry, the company, the products, the customers and the employees.  I never met Jimmie, but I know what type of person he was from my interaction with the many great employees who are still here and part of that legacy.  They tell me that Jimmie was independent, made decisions easily, and had a great instinct for the industry.

Many of you may already know that Florida Tile was recently acquired by Milestone Merchant Partners, a private investment group based in Washington, DC.  That means that Florida Tile is now a stand alone independent business (and not owned by a corporate conglomerate) again. That also means that like in the old days we need to be light on our feet, make decisions quickly and be more connected to the market…like before.

 

You will see a more competitive, independent and agile Florida Tile in the future.  We don’t have Jimmie, but we’ve put together a great team that can think clearly and act quickly to bring prosperity to our customers, investors and employees.   

I look forward to working with each of you in the market place. Best regards,

Buck Burwell, CEO


 

Installation of the Month Photo Contest

We offer one grand prize of $200.00 for the best installation photo that we received during the month.

Here is our November, 2004 winner:


Please click on photo to enlarge.

Master bath: Tuscania warm walnut with frieze decos

Installation submitted by:

Bob Stuck
DESIGN BUILDERS OF CHARLOTTE
Designed by Jeff Goforth,
Florida Tile Charlotte.

  The installations will be rated on design, use of Florida Tile, and style.
 

Please click here for
Contest Rules

Table of Contents

Feature Focus
 

Installation of the Month

FTI Announces

Other Links

Virtual Design Center

Visual
Design
Studio

Displays

Online Florida Tile
Product Catalog

 

 

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FTI Announces:

► Florida Tile is proud to announce Resin Art.  Resin Art is all about Big, bold resin chair rails and rope mouldings. With significant depth and a rustic finish, these decoratives coordinate perfectly with Florida Tile's extensive line of rustic and natural stone product offerings.  You can see the entire Resin Art line here.

►Florida Tile welcomes Superior Tile in Memphis, TN to the Florida Tile family.  They have been in the Memphis area for many years.

►As pristine and natural looking as its namesake, Florida Tile brings you its latest offering - Appalachian Slate. Ceramic tile with the superb look and movement of natural slate. Four natural colors -Stone Ridge, Warm Summit, Autumn Blend and Copper - Now available in floor and soon to be available in wall tile. The Stone Ridge color has a mica additive bringing out highlights which make this color even more like the natural stone that is derives its name from. Coordinating decorative scroll design wall listellos and corners, plus a large sized decorative floor listello made from actual pieces of tile are available to enhance your installation.

►Florida Tile will be presenting at the Surfaces this year in Las Vegas.  Surfaces will be January 26-28, 2005 at the Sands Expo and Convention Center. We will be in Booth # 1958.  Please come by and see our latest products!

►Kraus McMahon, Guilford's and 16 retail dealers recently toured our wall tile manufacturing facility and National Distribution Center in Lawrenceburg, Kentucky. 

►We are adding a number of new displays to greater support your merchandising efforts.  These include a new our new one-of-a-kind Medallion Display, our Vessel Art Display and a new Pietra Art Slate Display.  You can order these displays from your nearest Florida Tile Distributor or Design Studio.  The new Pietra Art Slate Display is shown on the lower right.

►Our new 2004 Virtual Design ToolKit is now available.  This state of the art computer aided design tool allows you to design various rooms with the latest Florida Tile products.   We also offer the the same online design tool under "Design Tools" on www.floridatile.com.   Please email us here to request your CD today.

►Florida Tile would like to wish everyone a Happy and safe Thanksgiving Holiday.

Product of the Month
Pietra Art Slate


Florida Tile is proud to introduce the next level of our exciting line of natural stone products - Pietra Art Slate.  The versatility and affordability of this natural product offers unparalleled creative potential.  This classic stone brings a timeless beauty to any setting and is unmatched in durability.  One of the many appealing characteristics of slate is the wide variety of colors.  No matter the era or current trend, slate never goes out of style.  Once properly installed, your slate floors, walls, or countertops will last virtually forever.  Years later your slate installation will look as new as the day it was installed.  When sealed, slate does not wear, burn, stain, or fade - repair costs become a thing of the past.  Slate floors require little more than an occasional sweeping and damp mopping.  Periodically, a selaer can be applied which will bring out the slate's naturally rich colors and further ease its upkeep.  See manufacturer's recommendations regarding application schedule.) 
The entire Pietra Art Slate line can be seen here:

.
Copper Autumn
 Peacock Multi
Slate Medallions Pietra Art Slate Display
 

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Revised: October 02, 2006.