LEXINGTON KY ⎯ Florida Tile has announced a new initiative, called “Spec and Ship,” which strategically increases the ready-to-ship inventory of the company’s best-selling product sizes and colors.
According to Sean Cilona, Marketing Director, “Months in the making, Spec and Ship is a bold initiative intended to make the industry take note. This is a financial commitment on our part to keep in deep stock our best-selling tile sizes and colors plus the trim, accessories and items like mosaics that will get the whole job done as fast as possible.”
“The objective is to make Florida Tile the go-to source for the latest design in tile all along the supply chain,” Cilona added. “We are set up to fill an immediate need, even when a competitor’s material does not show up. That’s how fast we can respond with Spec and Ship.”
He added, “Whether you are a contractor, retail sales outlet or designer, you will know that the tile you select from the Spec and Ship program is going to be in inventory for immediate shipment. That kind of support is priceless. Our investment in product will pay off for our customers in the numbers of immediate-need jobs they can commit to and finish on time while competitive products are still on order or in transit. In this economy, that’s a major edge in business Florida Tile is delivering.”
Products in the program are spread across 13 lines, including (but not limited to) Fontana, Formations, Legend and Taconic slate, plus Horizon and Hamlet Manor.
The program is supported with merchandising elements such as dealer and contractor boards plus customer literature and a new dedicated Spec and Ship brochure.
About Florida Tile
Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market.