Following a complete re-design and content makeover, Florida Tile will re-launch its website, www.floridatile.com, reflecting the company’s new corporate image and direction in design on July 15.
According to Sean Cilona, director of marketing, the 8 month-long makeover should pay dividends for every segment of tile user. “We have re-designed the site to be far richer in terms of new products, images, descriptions and technical data, and we’ve taken pains to segment content according to the search needs of each customer group, Homeowner, Dealer & Contractor and Architect & Designer.”
“You will see when you visit the site that we achieved our two main objectives: to continue building our new Florida Tile brand image and to deliver more target-specific, information through our website.” Cilona said. “What we wanted to create was a online tool that was user friendly and presented relevant information to each user, in as few clicks as possible.”
“Moreover, the sophisticated design look and feel of the new site are directly influenced by the new initiatives in tile décor coming from Florida Tile,” he added. “We are in the interior design business and our site needs to be flattering of our tile designs across the board. Each user segment is designated by not only the content, but also the unique look and feel of each area.”
In April, Florida Tile formally introduced its new brand image to include a new logo and merchandising graphics at the tile industry‘s foremost event, Coverings. The new image, reflecting the company’s move into new and emerging designs and product offerings, is reflected in the redesigned website.
“The new Florida Tile brand image is intended to support a breadth of product and new creative and appealing designs and to underscore a strengthened commitment to the retailers, distributors, contractors, designers, architects and, of course, the consumer, in all segments of the business, said Cilona. “The new website is the latest step in a well-thought-out campaign intended to make Florida Tile the leading brand in the US.”
Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. www.panariagroup.it